What I did:

Designed and developed the complete brand identity, visual language, and marketing strategy.

Led art direction across digital, print, photography, packaging, social media, and in-store communications.

Designed the website, menus, promotional campaigns, and advertising materials.

Developed original frozen yogurt, açaí, and dessert recipes, overseeing product testing, ingredient sourcing, and quality control.

DManaged product photography, content creation, and creative storytelling across all customer touchpoints.

Directed customer experience, store aesthetics, merchandising, and brand consistency.

Managed relationships with suppliers, delivery platforms, and business partners while overseeing daily operations and business growth.